How often do you shop in this store?
1 = Daily
2 = Several times per week
3 = Weekly
4 = Once every 2 weeks
5 = Once a month
6 = Less than once a month
7 = I only come when there are promotions
8 = I am here for the first time

Do you regularly receive our leaflet at home?
1 = Yes, regularly (weekly)
2 = Yes, irregularly
3 = No
4 = I do not know

How did you get here today?
1 = Car
2 = Public transport (bus, train, metro, cab)
3 = Cycle
4 = Walk

May I ask you for your age?
1 = 14 - 29
2 = 30 - 45
3 = 46 - 60
4 = 61 years and older
5 = no answer

How many people live in your household (including yourself)?
1 = 1
2 = 2
3 = 3
4 = 4 or more people
5 = no answer

1 = male
2 = female