Importance: Wheat fulfills my rotational needs
1 = 1 Not at all important in my decision to plant wheat
2 = 2
3 = 3
4 = 4
5 = 5 Highly important in my decision to plant wheat

Source of information: My seed dealer
1 = 1 Would not seek information from this source
2 = 2
3 = 3
4 = 4
5 = 5 Would seek information from this source

Reliability of information: My seed dealer
1 = 1 Not at all reliable
2 = 2
3 = 3
4 = 4
5 = 5 Highly reliable

Varietal performance
1 = 1 Not at all influential
2 = 2
3 = 3
4 = 4
5 = 5 Highly influential

Quality: Agripro
1 = 1 Has very low quality
2 = 2
3 = 3
4 = 4
5 = 5 Has very high quality

Advice: Agripro
1 = 1 Gives poor advice
2 = 2
3 = 3
4 = 4
5 = 5 Gives outstanding advice

Loyalty: Agripro
1 = 1 I am not loyal to this brand
2 = 2
3 = 3
4 = 4
5 = 5 I am loyal to this brand

Satisfaction: Agripro distributor
1 = 1 This distributor falls short of expectations
2 = 2
3 = 3
4 = 4
5 = 5 This distributor exceeds my expectations

Age of respondent
1 = 30 or less
2 = 30-39
3 = 40-49
4 = 50-59
5 = 60 or more

1 = some highschool
2 = highschool degree
3 = some college
4 = community college degree
5 = 4yr college degree
6 = postgraduate