SPSS
Yet another market research book?
Book content
Authors
Downloads
Instructor resources
Stata
Yet another market research book?
Book content
Authors
Downloads
Instructor resources
Errata
SPSS
Stata
A Concise Guide to Market Research
Yet another market research book?
Book content
Authors
Downloads
Instructor resources
DOWNLOADS third edition
Main dataset
Oddjob Airways Case Study Dataset
Oddjob.sav
exe File
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All files
Complete downloads for the third edition
SPSS Complete Downloads_3rd.zip
Compressed Archive in ZIP Format
12.6 MB
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Chapter 4
MaxDiff scales
Chapter 5
Codebook
Multiple imputation
SPSS syntax
Data for case study: Cadbury
Chapter 6
Chi-square tests
Levene's test
Two-way ANOVA
Data for case study: IWD market research
Chapter 7
Durbin Watson test table
Wheat farming survey
Data for case study: AgriPro
Chapter 8
Parallel analysis (SPSS syntax)
Data for case study: Haver & Boecker
Chapter 9
Data for case study: James Bond
Additional material
Greek characters
Standard normal and t distribution tables
F distribution table
Chi-squared distribution table
Downloads second edition
Complete downloads for the second edition
SPSS Complete Downloads_2nd.zip
Compressed Archive in ZIP Format
44.5 MB
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